万夫锦.

Design

LinJD

Services

VIS视觉识别

Customer

Date

2021-3-7 18:34 Sunday

提炼锦标识为视觉识别符号·特性锦字与企业特性、定位、理念、更好的寓意属性契合、且让消费者感知

锦字有更美好的寓意:美好、珍贵、精致,万夫锦白茶源自福鼎白茶核心产区磻溪湖林,平均海拔600米左右云雾缭绕雨雾滋润,40载匠心精制,承于古法、匠心制茶,保证每一杯都是好茶,传承传统白茶制作工艺不炒不揉,日晒萎凋,还原白茶本来滋味(返璞归真)

JINZI has a better meaning: beautiful, precious and exquisite. The core production area of Fuding white tea is Fuxi lake forest, with an average altitude of about 600 meters. It is surrounded by clouds and moistened by rain and fog. It has been refined with 40 years of ingenuity. It inherits the ancient method and ingenuity to make tea, ensuring that every cup is a good tea. It does not stir or knead, withers in the sun, and restores the original taste of white tea


锦字契合定位和理念锦字有更美好的寓意:美好、珍贵、精致万夫锦,40载精工细作,匠心制茶,只为这杯好茶(体现万夫锦白茶珍贵) 印章形式印章形式能来品质、古法传承、匠心手制的画面感觉,贴合VIS系统的视觉定位设计说明。使用宋朝用于官印上的九叠篆为设计形式成独特印记,锦字寓意美好、珍贵、精致,搭配九叠篆的形式,突出万夫锦白茶的珍贵,印章形式也能突出历史感,贴合承古法、40载匠心制茶。设计拓展 》可将锦印作为识别符号,用于角标,等同于品质保证的印章

JINZI fits in with the positioning and concept. JINZI has a better meaning: beautiful, precious and exquisite Wanfu brocade. It has 40 years of meticulous work and ingenious tea making. It is only for this cup of good tea (reflecting the value of Wanfu brocade white tea). The seal form can provide the image feeling of quality, ancient inheritance and ingenious hand-made, and fit the visual positioning design instructions of VIS system. Jiudiezhuan, which is used in the official seal of Song Dynasty, is used as a unique design form to form a unique impression. JINZI has a beautiful, precious and exquisite meaning. The combination of jiudiezhuan and Wanfu Jinbai tea highlights the value of Wanfu Jinbai tea. The seal form can also highlight the sense of history, and is suitable for tea making with 40 years of ingenuity. Design development can use brocade seal as identification symbol for corner mark, which is equivalent to quality assurance seal



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